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Open Source Marketing + Design Thinking

Inspiration Inspired by last week's event, I recently contributed the featured post on Marketing Prof's Daily Fix.  In it, I explore the relationship between design as it relates to the next generation of marketing.

Similar to business + design, there is a huge opportunity to get some dialogue going between traditional marketers and designers.  Some marketers still view design as "graphic design"—a perception that needs to evolve as what marketers really need more of is "creative problem solving + design thinking" 
Read on...

Posted by on Wednesday, May 24, 2006 at 01:24 PM |

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Similar to business + design, there is a huge opportunity to get some dialogue going between traditional marketers and designers. Some marketers still view design as "graphic design"—a perception that needs to evolve as what marketers really need more of is "creative problem solving + design thinking"

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